Building a Brand
Tiller Apparel Co. is a fire family-owned and operated company based in Central Valley, California. We proudly support First Responders and Public Safety organizations, and all our products are designed with these brave heroes in mind.
The name "Tiller" originated from Tiller Trucks, a type of "hook and ladder" truck with a rich tradition in the fire department. Similar to my family history, it represents tradition and honor wherever it goes.
Design Concepts Logo
Fire Chaser
Concept
Inspired by a retro and 90s aesthetic, this design reflects the throwback and skater influences. The fire department embodies bravery, and I wanted to capture the grit and strong bond of their brotherhood.
Apparel Graphics
Social Media Content
Social Media Reels
