CAL FIRE
Task
Design a social media graphic for Cal Fire.
Process
In creating this graphic, I aimed to feature the Cal Fire logo and incorporate brand colors prominently. Additionally, I included fire iconography, established hierarchy, SEO links, and an image.
DUST BOWL BREWING
Ask
The goal was to generate more interest in Dust Bowl Brewery in Bakersfield, CA. The ask was to include the Bakersfield bridge.
Task
I wanted to create the look and feel of the old Dust Bowl era. To achieve this, I used a Sepia filter for a vintage effect and added a scene of two men entering town carrying a growler, keg, and bottles. I also used AI to incorporate a gravel road into the image. Additionally, I included storefront features, kegs, benches, and a billboard.
Result
Two graphics! One for Bakersfield and another for Monterey. The Bakersfield graphic includes Dust Bowl Instagram accounts to raise awareness. The Bakersfield location also requested to highlight this graphic in their taproom
DUST BOWL BREWING
Task
Social Media Carousel for Cross-Media Production graduate class.
Result
This is a colorful and fun branded social media graphic emphasizing brand colors for the Thirty-Three Hard Seltzer Fruit Punch. I wanted this graphic to showcase the fruity punch flavor and include SEO in the social media copy, hierarchy, and brand awareness. The result is an eye-catching and informative social media carousel!
DUST BOWL BREWING
Ask
Dust Bowl Brewery required a timeline outlining the key events in the company's history, encompassing layout, branding, typography, and iconography.
Process
Reflecting on Dust Bowl's growth in the beverage industry, I set out to create an eye-catching, informative infographic. The challenge was significant, but I was determined to fit all the pieces into one presentation. I utilized iconography, digital assets, photos, and bullet points, putting in a lot of effort to meet the requirements of this project.
Result
This infographic was informative and visually pleasing. It was presented at the annual company meeting; I then designed a social media graphic to generate awareness on LinkedIn or Instagram.
Print
Ask
Create large-scale banners and printed flyers.
Task
Incorporate craft beer images in an interesting way, ensuring proper hierarchy, branding, and inclusion of important information. I wanted to also include Dust Bowl's tagline, "Great Beer Born of Hard Times."
Result
Graphic that can be used in multiple ways for print, social media, and marketing campaigns.
