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Building your brand is about creating an identity for your company and standing out next to the competition. There is no better way to portray your unique image to your consumer than through graphic design.

How can you use graphic design to build a successful brand?

Logo Design: Your company logo is the most important graphic representing your company. It should convey who and what you are through colors, fonts, and images. Your logo should convey some type of meaning about your company to your potential customer. Start by brainstorming. Grab a piece of paper and start writing down some words that represent your business. Let’s say James Bond has decided to start his own business selling suits to people in the intelligence community. James Bond wants to convey luxury, intelligence, sex appeal, and danger. He wants to market his suits to men who want to invest in a resilient suit.

Web Design: The logo, colors, and imagery of your brand must be carried over into the website design. It is important for your clients to recognize your brand in every medium you present to them. Besides the overall look, the website needs simple navigation, rich content (each page should have approximately 300 words, images, and outbound links), and be optimized for search engines. In Bond’s case, he wanted a simple storefront design that highlighted his suits and his brand.

Social Media Design: Similar to your website, your social profiles should present a unified look with your website and logo. On Facebook, change your profile picture to your logo and keep it that way. Use the banner to market new sales, products, and information to your clients. Try to post something new at least once a week. On Pinterest, aim for one pin per board per week. And so on. Do not create so many social profiles that you cannot keep up with the content. Create only as many as you can keep up with. Because Bond’s time is limited, he decided on a simple Facebook business page.

For assistance in building your brand, contact Graphics By Jen today.

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